What is a Logo sign?
Logo signs are the blue panels located near interchanges and intersections that display
the brand, symbol, trademark or name of the business. The signs are used to direct
travelers to businesses that provide services to motorists including gas, food, lodging, camping and attractions.
What must I do to advertise on a Logo sign?
Applications for logo sign permits can be obtained from the South Dakota Department of
Transportation Region Office in your area. All applications must be accompanied with $50
for each business sign requested.
What is the cost of advertising on a Logo sign?
In addition to the $50 application fee, an annual rental fee of $155 per business sign is
For information how to to advertise on a logo sign, please contact the appropriate region office.
For more information on Logos refer to Administrative Rules Chapter 70:04:02.